Studio Library
Original workbooks and resources to learn, write and put the method into practice.
Explore the libraryPublications / Leonardo Estrada Studio
Stories to understand.
Resources to create.
Case studies, workbooks and tools for dramaturgy, writing and communication. Discover how messages take shape and put those insights to work in your own projects.
Start with a question. Find a way to work.
The method, on the table
One perspective. Sixteen examples.
One perspective. Sixteen examples.01 / Choose your pathRead · Practise · Create
Ideas and case studies
Stories, choices and examples to see communication from a different perspective.
Read ideas and case studiesRecommended resources
Books and tools chosen for their relevance to writing and communication projects.
Explore the selection02 / See how it worksFree to read
Grefusa and Haties case · In Spanish
El aperitivo que nadie quería comer
A snack brand created a product designed to taste unpleasant. Discover how it turned that contradiction into a campaign against hate. Article and workbook in Spanish.
Cases to think about · 02 · In Spanish
Solo iba a ver un episodio
Love, melodrama and the business of continuing. Five ReelShort decisions explored through dramaturgy and marketing. Sample and workbook in Spanish.
Fictional demonstration caseCafé Nexo
A socket gains value
when someone needs it.
Ana has a piece of work to finish. One page left, and 8% battery. How can a list of café features become a reason to choose it?
Explore Café NexoAn example of the method. No commercial results claimed.
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another perspective?
Use these resources to work independently. If you need help writing, editing or reviewing a piece, tell us about your project.
The perspective behind the Studio.
Published work, brand writing, cultural criticism and teaching experience.