Grefusa and Haties case · In Spanish
El aperitivo que nadie quería comer
A snack brand created a product designed to taste unpleasant. Discover how it turned that contradiction into a campaign against hate. Article and workbook in Spanish.
Ideas and case studies
See what makes
a story work.
Free reading on dramaturgy, advertising, writing and communication. Specific choices, examples and questions to bring to your own project.
Cases to think about · 02 · In Spanish
Solo iba a ver un episodio
Love, melodrama and the business of continuing. Five ReelShort decisions explored through dramaturgy and marketing. Sample and workbook in Spanish.
Fictional demonstration caseCafé Nexo
A socket gains value
when someone needs it.
Ana has a piece of work to finish. One page left, and 8% battery. How can a list of café features become a reason to choose it?
Explore Café NexoAn example of the method. No commercial results claimed.
Free to read
Other ways to apply this perspective
Demonstration samples already available on the Studio website.
A script that shapes the conversation.
Giving a YouTube interview a clear progression.
Write for what someone is searching for.
An SEO writing sample built around a specific problem.
From content to a way of working.
Organisation and digital management in a demonstration project.
From knowing to doing.
Applied learning: turning choices into practice.
Training / La Esquina
A book finished.
A conversation waiting to begin.
Practise with La Esquina bookshop: from the script to the video concept and adapting to an audience.