Studio Library
Original resources to help you understand how a piece works, practise with examples and make your own writing and communication choices.
A snack brand created a product designed to taste unpleasant. Discover how it turned that contradiction into a campaign against hate. Article and workbook in Spanish.
Love, melodrama and the business of continuing. Five ReelShort decisions explored through dramaturgy and marketing. Sample and workbook in Spanish.
Sixteen examples with context, before-and-after versions and an analysis of the technique used.
View the workbookTwelve questions to identify where your message may be struggling and decide where to start.
Get the guideThe guide uses its existing form. Marketing messages remain optional.
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Use these resources to work independently. If you need help writing, editing or reviewing a piece, tell us about your project.
Published work, brand writing, cultural criticism and teaching experience.